New ads for chilean public
Dear Editor,
Yesterday I saw a new ad in the british tabloids that show a car crash as raw as possible, demonstraiting to the public the danger of text while driving. In my opinion this is a campang that we should follow here in Chile.
Now a days the statistics of car crashes are getting higher and higher. Mainly by the irresponsability of drivers that drink while driving and that text while driving. This ad should be copied by our chilean government, because it shows the uncensored images of what happen in a car crash. Besides, the feelings that produce to the viewers are many.
First, you feel guilt, because the video is a common situation where you are talking to your friends, and suddenly something horrible happen, the point is that it could happen to anyone, but you never think that it would hppen to you. So that is why we have to sensitize the chilean public to be more responsible while driving by showing them videos or ads, or new campaigns that will shock them.
Besides, the video is shocking, and it produces a unpleasent feeling when you finish watching it, it relly makes you think about all the times that you have been texting while driving. hat is whi, I think that new campaigns must be made in orden to avoid what the video show, to avoid mor deaths on the chilean public and to avoid the irresponsabilitie of drivers.
But appart from text messaging, there are other problems for drivers in Chile: Alcohol. Which is the main cause of car accidents in our country. Small ads have been made to stop drivers from drinking, but they have not been efficient enough. The ads show messages that tell you in different ways that you should not drink while driving, but they do not transmit a fear to the public, and thats what the public need.
Chilean citizens needs more raw images of people having accidents and about the consecuences that they have to suffer for being under the influence while driving. New ads should be a shock to viewers, so they can remeber the video always, and so they can transmit the video to people ho have not seen the video yet.
I think this kind of advertisments, in my opinion, are the most eficient and the best to show to great amount of public. It affects the viewers and it shock them, so the ads get planeted on their memories. Thats why I think, thatb chile shlould start a new ad campaign an follow Britains ideas od eficient ads.
